The Calgary Stampede unveiled its new brand identity on March 21 that includes a new logo.
In 2004, the Stampede announced a 15-year development vision that would include new trade and entertainment facilities, expanded green space, a youth campus, new agriculture arena, hotel, retail marketplace, heritage museum, and a riverfront park.
In hosting more than 1,300 events annually, Stampede Park is a year-round hub for tourism, economic development, entertainment, agriculture, education, and youth development.
The Calgary Stampede was recently named one of Canada’s top brands by Superbrands Canada, and research has confirmed the 10-day festival is second only to the Rocky Mountains as a Canadian icon readily identified by Americans and Canadians.
